Technology is not the enemy. In years past it has been viewed that way. Today in industries where technology, more precisely automation, is eliminating jobs, fear of technology is growing. At the same time, consumers expect the conveniences afforded by technology.

According to one study, within four years, the bulk of spending for enterprise software will be for CRM technology. Why? Because studies show that when you nurture your clients, you get a return on investment 45% higher than those companies that do not.