As a whole, the real estate industry to-date hasn’t been known to be an early adopter when it comes to technology. But, that won’t hold true forever! If you’ve been carrying around a little black book full of prospects and clients or are constantly updating your Excel spreadsheet with incoming leads or properties / spaces you are tracking —it’s time to jump into the 21st century.
If there’s any doubt, here are four reasons why you should ditch your little black book:
#1. YOU NEED ALL YOUR INFORMATION IN ONE CENTRALIZED AND SECURE PLATFORM.
In any type of sales profession, your ability to access information about your prospects, clients and deals is crucial to your success. Flipping through the pages of your little black book to find notes on the last time you talked to John Smith just isn’t going to cut it for the modern real estate professional or more importantly…their clients.
With a robust CRM serving as the hub of your technology suite, you’ll have all the information you need at your fingertips —whether on your phone, tablet or desktop— giving you a 360 degree view of your virtual Rolodex. Modern CRMs are also typically cloud-based which means your data is saved in real-time on a secure server. Forget the days of living out your worst nightmare of losing all of your contacts or notes on a hard drive or a notebook.
#2. YOU NEED A SCALABLE, SUSTAINABLE SYSTEM THAT WILL GROW WITH YOU.
If you’re proactively growing your commercial real estate business, your little black book will run out of pages one day and that Excel spreadsheet you’ve been compiling will quickly become unmanageable. These are just the cold, hard facts. But, with a tailored real estate CRM, you’ll have a scalable and sustainable system that will grow with you.
Likewise, the right CRM will actually help you grow your business. You’ll be reminded of touch points, have access to organized prospect information, and you’ll have the data and analytics you need to identify and close more deals.
#3. YOU NEED BETTER DEAL TRACKING FROM INITIAL CONTACT TO CLOSE.
Deal tracking is something your little black book will never be capable of, yet it’s a dynamic tool that can help you get from initial contact to closing with ease and efficiency. CRM systems that are specifically designed for real estate can offer immense deal tracking information, and can automate many of the steps of the process for you —saving you valuable time and allowing to focus on revenue-producing efforts.
From your first proposal to the closing table, deal tracking and pipeline management can help you stay focused on moving deals forward.
#4. YOU NEED 21ST CENTURY REPORTING AND ANALYTICS TO MAKE BETTER DECISIONS.
Even if your little black book is working for you as a lead tracking system, it can’t give you a clear picture of your current and past business —letting you know what’s working and what’s not. With the right real estate CRM, commercial real estate brokers, for example, can view up-to-date reporting and data on sales/lease comps, cap rates, hold terms, what leases are set to expire, lease terms, tenant information, and more.
With all this information available instantly at your fingertips, you’ll be able to make better, faster decisions that can help you generate and close more deals to help scale your business efficiently.
Ready to take the leap? REthink CRE is a CRM specifically designed for commercial real estate brokers, and offers all the features today’s top real estate professionals need to improve their efficiency and effectiveness, and to grow their business. Check us out. We’d love to show you how REthink will take your business to the next level.