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5 Things CRE Brokers Can Learn from Week 1 of NFL Action

Last Thursday night kicked off Week One of the NFL’s 100th season.

While most of us who watched the season-opening games did so purely for entertainment purposes, there were several lessons commercial real estate (CRE) brokers can learn from the results.

Fortunately, we don’t expect you to spend game time studiously watching and scribbling notes.

That’s why we detailed the five most important lessons you can take away from Week One of NFL action below.

1. Practice matters, even when you’re talented

Ezekiel Elliot, The Dallas Cowboy’s star running back, held out for a new contract during the offseason, missing training camp and practices, until five days before the season opener.

While Elliot is one of the best running backs in the league — and reportedly kept in shape during his time away from the team — the lack of practice affected his performance.

“I was a little rusty,” Elliot said of his own performance. “I didn’t play the best game. I have a lot I can improve on. But that’s going to take time, and it’s about getting more reps and being out there longer.”

Key takeaway: If you want to keep your skills sharp, you have to practice.

This is particularly important when it comes to prospecting. Even if you can sustain your business on referrals, it’s a good idea to spend some time cold-calling and sending outreach emails.

You don’t want to wait until you need to drum up new business, only to find your skills have gotten “a little rusty.”

2. When you succeed, you’ll create enemies

The Tennessee Titans entered their matchup with the Cleveland Browns as 5.5-point underdogs.

Apparently, the Titans didn’t get the memo. They dominated in a 43-13 win against the Browns.

Browns fans, as you might expect, weren’t happy … and they took their frustration out on the Tennessee players.

Key takeaway: If you want to be successful in any industry, you have to have thick skin — and CRE is no different.

Make sure you’re prepared to deal with those who are threatened by your success. (And win or lose, don’t pour beer on people. It’s just not cool.)

3. Talented newcomers can make a difference

Marquise “Hollywood” Brown joined the Baltimore Ravens from The University of Oklahoma. In his NFL debut against Miami, the rookie wide receiver impressed.

He ended the game with four receptions for 147 yards and two touchdowns.

Key takeaway: Even if they lack experience, newcomers can have a major impact on your firm’s success.

If you’ve managed to attract talented new employees, look for opportunities to get them involved. You might be surprised by their production.

4. You don’t always have to go for the big play

The Minnesota Vikings beat the Atlanta Falcons 25-19 in their first game on Sunday.

And they didn’t do it by slinging the ball. In fact, Vikings quarterback Kirk Cousin only threw 10 passes.

Minnesota’s victory came on the back of a strong run game that allowed them to gain yards and score points by making steady progress and wearing down the Falcons’ defense.

While the passes may make the highlights, the running won the game.

Key takeaway: Keep making progress, even if it feels slow.

This is particularly important during negotiations. Trying to get too much too quickly can jeopardize the deal. Just stay patient and keep working toward your goals.

5. Even high-performers can be replaced

Melvin Gordon is one of the NFL’s top running backs. In an effort to negotiate a better contract, he opted not to join the Los Angeles Chargers before their game against the Indianapolis Colts.

Unfortunately for him, backup running back Austin Ekeler was ready to step up in Gordon’s absence.

Ekeler ended the game with 58 rushing yards, 96 receiving yards, and three touchdowns in the Chargers’ 30-24 win over the Colts.

Key takeaway: Everyone is replaceable.

That doesn’t mean your contributions aren’t important, but it does mean you shouldn’t let your ego get the best of you. Even if you decide to move on, your firm will likely run smoothly in your absence.

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