Here’s why brokers are on board with mandatory policy to use Rethink to manage CRE deals
‘Rethink is an awesome solution because it really helps brokers stay on the path to success’
Expanding into new commercial real estate markets offers enormous potential as well as challenges — it takes hard work and time to target new tenants, build a broad client base and manage expansion activities while maintaining existing deals.
WCRE is a full-service firm in southern New Jersey that recently opened an office in Philadelphia, Pennsylvania, and found technology has been key to empowering brokers to grow pipelines and nurture new deals.
“Having all that data available right here and being able to pull it up so fast really helped streamline the whole process.”
“The life of a broker is pretty hectic, so it’s important that they have the right tools to track everything and finish a deal easily,” said Luke Majewski, sales team coordinator at WCRE. “Rethink provides easy access for our brokers to have all the information they need for their clients. It helps streamline the process of tracking deals, getting deals done, monitoring where the process is, and what needs to be done next so you’re not scrambling to figure it out.”
Rethink is the leading cloud-based commercial real estate brokerage platform built for CRE brokers, by CRE brokers. All eleven brokers at WCRE use Rethink to manage client relationships, listings, properties, deals, and commissions.
“It’s a mandatory company policy now to have information in Rethink,” Majewski said. He explained this is for the benefit of both brokers and partners.
“Providing our brokers with a way to keep track of everything is really critical to their success and has helped them on a day-to-day operational level — managing their deals and doing what needs to be done with their clients,” Majewski said. “Rethink is an awesome solution because it really helps brokers stay on the path to success.”
Rethink also provides a centralized view of pipeline to company leadership, so they can get a big-picture view or drill down for more detailed information — including what stage deals are in, potential revenue and other key metrics.
“Having all that data available right here and being able to pull it up so fast really helped streamline the whole process. Before we did everything in Excel spreadsheets, which was labor-intensive to manage and not as quick for presenting progress data.”
Brokers appreciate the solution’s features designed for their busy on-the-go lifestyles, such as the mobile-friendly capabilities, but like the unique CRE features best.
“Our brokers don’t think it’s a pain because of how much they get out of it,” Majewski said. “It helps them keep track of everything: their incomes, where they are with each respective client — the digital pipeline feature has been very useful in that regard. All the things they care about most are at their fingertips.”
Wolf Commercial Real Estate l CORFAC International is a full-service commercial real estate brokerage and advisory firm specializing in office, retail, medical, industrial, and investment properties in Southern New Jersey and the Philadelphia region.