The Cheney Group

The Cheney Group, Frisco’s #1 Home Selling Team, was founded in 2003 by Jeff Cheney. Over the past 10 years, the Cheney Group has sold over $200 million in real estate sales making it one of the largest real estate teams in Texas. They are known for their consultative approach when offering their superior real estate services and are dedicated to building long-term relationships with each and every one of their clients.


The Cheney Group was growing too fast and the only way to keep up with the increased workload was to find a tool that allowed them to become more efficient and effective. The existing “Realtor” software on the market did not offer the level of flexibility that Jeff and his team were looking for.

  • Details were falling through the cracks
  • Employees were overwhelmed with the 
  • Unable to focus on client relationships

The REthink Solution:

REthink designed a solution to take the burden off of the agents, make everyone accountable for their tasks, and provides upper level management with the tools they need to help their team achieve success.

  • Automation:REthink allowed The Cheney Group to automate business processes to make sure no ball gets dropped.
  • Task Tracking: REthink tracks all action items directly on the listings and closings.
  • Pipeline Reporting:REthink provides visibility into their leads every step of the way throughout the sales process.

Keys to Success:

Since implementing REthink, The Cheney Group has been able to grow their team making them one the of the largest teams in the region!

  • Saves Timeby setting up rules and triggers that automatically send task reminders to the agents resulting in better client follow-up.
  • Increase in Efficienciesby improving coordination amongst the agents especially when collaborating on a listing or a closing and reduces human error on transactions.
  • Improves Visibility by giving management access to custom forecasting reports.

Join Thousands of Brokers in the REthink CRM Cloud

Request a Demo