REthink CRM CRE Features

REthink CRM is the leading cloud-based commercial real estate brokerage platform built for CRE brokers, by CRE brokers. Leveraging the platform, REthink CRM offers brokers the latest & best technology platform for managing client relationships, listings, properties, deals, and commissions.


CRE Database

More than just a commercial real estate database, REthink CRM provides a powerful relational database with the ability to customize workflows, reporting, and page layouts to match the unique business needs and workflow of the modern broker and brokerage. REthink CRM’s design allows for an intuitive and simple-to-use interface and experience that connects relationships & contacts with listings & properties and deals to make deal and inventory management streamlined and simple.


REthink CRM hosts and stores all of your data in the cloud so you don’t have to worry about the cost or headache of maintenance.



REthink CRM is powered by world-class software-as-a-service (SaaS) infrastructure,, which provides a multi-tenant architecture. Multi-tenancy is an architecture in which a single instance of a software application serves multiple customers. Each customer is called a tenant. Tenants may be given the ability to customize some part of the application, such as page layouts, reports & dashboards, or business rules, but they cannot modify the underlying code of the application.

Because of this architecture, multi-tenancy is an economical and attractive option when deciding between building your own solution versus leveraging a platform like REthink CRM. That is because development and maintenance costs with REthink CRM are shared platform wide across several hundred thousand and REthink CRM customers.

Build vs Buy?

Most, if not all, of our clients have been faced with this question. Both have their advantages, but we believe subscribing to a hosted solution not only saves your team valuable time and money, but lots of headaches and frustrations. REthink CRM offers a turn-key solution out of the box.


  • Highly customizable
  • Upgrades
  • Scalable
  • Flexible
  • Cost-effective
  • No bugs

Join Thousands of Brokers in the REthink CRM Cloud

Request a Demo