New Story

Building a Better World, Together

According to YaleGlobal Online, a publication of the Whitney and Betty MacMillan Center for International and Area Studies at Yale University, approximately 2% of the world’s population is homeless.

Another 20% lacks adequate housing.

To help combat this staggering problem, Rethink is partnering with New Story — a non-profit charity dedicated to pioneering solutions that end global homelessness.

Here’s how it works:

Rethink is donating 1% of proceeds to help New Story in their fight against homelessness.

That means every dollar you spend on Rethink’s solutions contributes to finding adequate housing for those who need it most.

But it doesn’t stop there. Rethink employees will also dedicate 1% of their work hours toward volunteering with the organization.

How are we so sure these donations will have the right impact?

Since 2015, New Story has:

  • Worked in 4 countries
  • Served over 11,000 people
  • Built 25 communities

And best of all, New Story is funded directly, meaning when they receive a donation, every single dollar goes toward fighting homelessness. (Overhead is covered by a group they call “The Builders,” who provide capital to keep the organization running smoothly.)

Together, New Story, Rethink, its clients, and the community as a whole can come together to build a better world.

Visit to learn more about how New Story is fighting homelessness, or request a demo to learn how Rethink can help you transform your business and improve lives.

New Story Charity