Rethink announces Scott Carter as new Vice President of Marketing and Gunay Hunt as Director of Client Success

Expanded focus on customer service and growth demonstrates Rethink’s commitment to delivering the best overall platform for executing commercial real estate deals

JANUARY 14, 2019 | AUSTIN, TEXAS – Rethink, the industry-leading client relationship and deal management solution designed exclusively for commercial real estate (CRE), today announced two new hires have joined its management team — Scott Carter, vice president of marketing, and Gunay Hunt, director of client success — bringing more than 30 years of combined experience in customer-focused SaaS growth.  

The appointments are driven by Rethink’s  strategic priority to reach beyond client relationship management (CRM) and provide the best overall platform for empowering CRE dealmakers and their transactions.

“We are excited to have Scott and Gunay join the Rethink team to accelerate our vision of empowering CRE professionals to maximize their deal-making abilities,” said Vijay Mehra, chief executive officer at Rethink CRM. “Their expertise will help us build upon the popularity of our Salesforce-based platform by delivering an exceptional customer experience. We know customer service is the key to success in this relationship-driven industry and will continue adding team members who share our commitment to an excellent customer experience.”

Carter is a seasoned marketing leader with more than 18 years’ experience in brand positioning, market strategy and demand generation. He joins Rethink following his role as director of marketing at PeopleAdmin, where he led successful growth, data analytics, rebrand and acquisition initiatives.

“Enhancing the customer experience and strengthening relationships with our growing customer base is the key to transitioning from one of CRE’s best applications to the industry leader providing a full CRE platform,” Carter said. “We’re not just delivering the first comprehensive solution for everyone involved in commercial real estate transactions, we’re empowering faster sourcing, management and execution of deals to improve cities across the world.”

Hunt is a customer success leader with nearly 15 years of expertise building customer success programs, developing responsive support and empowering clients through education. She joins Rethink from Tableau Software, where she guided customers in visualizing and rationalizing complex business data.

Hunt’s addition to the team will strengthen the partnership with Rethink customers and ensure they have the necessary resources to maximize their deal-making abilities.  

For more information about Rethink, visit

About Rethink CRM

Rethink, headquartered in Austin, Texas, is a tailor-made commercial real estate (CRE) platform for connecting CRE professionals’ networks of people and property to maximize deal flow and actionable insights. Rethink does this through a purpose-built CRM, specialized CRE tools, key integrations and commitment to partnership. For further information, please visit